In business design sprints and projects we work towards a clearly defined goal which in turn is connected to an overarching objective for the client.
What we prioritize is to work with clear focus questions, to move quickly, with low risk and gradual progress. This means decreasing uncertainty around a specific focus question that is essential to our specified goal. Simple.
Gradual progress because noticing and reflecting on accomplishments and progress is essential for developing our capabilities. As we chunk progress into parts, it allows us to move quicker, creating momentum and a sense of accomplishment. Moving forward in increments also allow us to lower the risk of unexpected surprises, wasted time and money.
Focus areas and focus questions are key. A focus area could be Artificial Intelligence. A good one in this day and age. Exploring how/what AI could do for a business is an interesting one and could most certainly be a question relating to a goal of building a numer of prototypes in a certain amount of time, that explore and test how a company with processes and activities that potentially are typical AI activities (highly repetitive ones, based on data streams etc) pragmatically could start utilizing one or more AI technologies. This would be an objective around for example cost/time cutting, performance increase.
Focus questions are specific but at the same time broad enough to be explored in a way that leads to many potential solutions to problems (negatively or positively phrased). How might we simplify customer support issues? Or more directional with an “opportunity twist” how might we turn customer support issues into a positive one? An important one, close to us all, might be how might we help seniors in care homes feel closer to family? As you can hear, focus questions come from having identified problems and/or opportunities where we believe a company with all kinds of technology at its disposal could be doing great things.
Planning is actually incompatible with an entrepreneurial society and economy. Planning is the kiss of death for entrepreneurship. — Peter Drucker
Methods and tools
We are action oriented. It’s a must in order to move quickly and with low risk. Prototypes of sorts, including trials and tests of different sorts, is a key component in how we help our clients. This is also how we can keep a human centric approach and refraining from intellectualizing our way to an answer, but rather finding out the answer from the intended customer or user.
Here are some examples of tried and tested methodologies and tools that we might use, or variants of them:
- Scenario play
- Business model canvas
- Customer journey mapping
- Service blueprint
- Prototyping and pilots
Prototyping in Brussels, 2017.
Our industry experience include telco, education, health tech, energy, marketing and public sector and we primarily work across the nordics and Europe.