A Digital Business Design Practice

Simply test the future!


We are a digital business design practice. We help identify, and holistically explore, the emerging business logic.

The red thread in the work we do is our clients’ need to explore how technology, user norms and demands can be valuable to the business in question. Focus questions often originate from digital strategy work or business transformation initiatives.

Two key benefits of working with Co:LabX on matters like these are: we use simple but effective methods for quickly moving between the perspectives of user/technology/business when exploring and testing, using a blend of design methodology and business development tools. Secondly, we include the organizational side of things. Technology is the main driving force today, but updates to organizational design, culture and leadership is needed to make it all come together.

What we do

We design, facilitate and run sprints, projects and programs that help our clients identify, explore and test future business ideas – revenue models, technologies, products and services – with a human centric approach.

We run workshops, training programs and hold talks around the globe on the topics of technology and digitalization, leadership development and the case for better focus on developing innovation capacity.

We increasingly conceptualize and develop products and services we believe should exist.

In our approach we use tried and tested methodologies and tools. Design Thinking as a framework, putting emphasis on simple, cheap and smart ways of prototyping. For leadership development programs and group development, we are UGL coaches, and also have certifications in Neuroleadership.

We have experience from across industries like telecom, eduction, energy, public sector, marketing and start-up companies.

Collectively we sit on a number of boards and advisory boards, some of which we also actively work with.


A few of the companies we work with in the Nordics, Europe or globally.

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